Empowering Southeast Asian Entrepreneurs through Digital Skills – The Go Digital ASEAN

Mangrove Studio contributed to the Go Digital ASEAN initiative, which focused on improving digital literacy and digital adoption among SMEs and micro-enterprises. The project supported SMEs in understanding how to use digital tools to improve business visibility, online communication, customer engagement, and market access.

Client
The Asia Foundation
Project Date
2024
Category
Training & Capacity Building
Empowering Southeast Asian Entrepreneurs through Digital Skills – The Go Digital ASEAN

Scope of Work

 

  • Supported digital literacy and digital marketing training for SMEs and micro-enterprises.
  • Delivered practical guidance on using digital tools for business visibility and customer outreach.
  • Helped SMEs understand online platforms, social media, basic content creation, and digital communication.
  • Supported training delivery and facilitation for SME participants.
  • Contributed to capacity building activities focused on business growth through digital adoption.
  • Helped translate digital knowledge into simple and practical actions for SMEs.

 

Key Deliverables

 

  • SME training and facilitation support.
  • Digital literacy and digital marketing training content.
  • Practical guidance for online business visibility.
  • Capacity building sessions for SME participants.
  • Participant engagement and training support materials.
Enterprises Go Digital (EGD) Program: SME Digital Capacity Building
Enterprises Go Digital (EGD) Program: SME Digital Capacity Building

Mangrove Studio delivered a structured digital capacity-building program under the Enterprises Go Digital (EGD) Program, supporting 311 SMEs and entrepreneurs across Phnom Penh, Siem Reap, and Battambang. The program focused on strengthening SME digital readiness and business capability through practical training in business management, financial literacy, digital marketing, branding, content strategy, online sales channels, and AI tools for business use.

Techo Startup Center (TSC)

Training & Capacity Building

Phnom Penh-Siem Reap-Battambang

GIZ ICONE – SME SEO Optimization & Digital Competitiveness Program
GIZ ICONE – SME SEO Optimization & Digital Competitiveness Program

Mangrove Studio delivered a structured SEO consulting program for 10 SMEs, integrating technical audits, strategic optimization, and capacity building to strengthen organic visibility, website performance, and sustainable digital growth

GIZ Cambodia

Training & Capacity Building

Siem Reap, Battambang, and Banteay Meanchey

GIZ ICONE – SME Digital Advertising Acceleration Program
GIZ ICONE – SME Digital Advertising Acceleration Program

Mangrove Studio implemented a six-month digital advertising acceleration program for 20 SMEs, integrating strategy development, live multi-platform campaign execution, and structured coaching to strengthen sustainable digital competitiveness across three provinces.

GIZ Cambodia

Training & Capacity Building

Siem Reap, Battambang, and Banteay Meanchey

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