- Case Study
MMI – Mangrove Marketing Insights
Your go to marketing and insights podcast to listening.
MMI (Mangrove Marketing Insight) is a knowledge-sharing platform dedicated to exploring the latest trends, strategies, and case studies in digital marketing. Our goal is to inspire and educate marketers, business owners, and students with practical insights and global lessons.
From podcasts to blogs, we dive into marketing strategies from world-class brands, emerging technologies, and creative campaigns — making marketing knowledge more accessible and actionable for everyone.
Ep1: Learn from Pepsi vs. Coca-Cola Marketing Strategy
A deep dive into how Coke’s timeless emotional branding and Pepsi’s youthful, daring approach offer powerful lessons in creative positioning and audience connection.
Ep2: Learn from McDonald’s Global Marketing Strategy
Uncover how McDonald’s maintains brand consistency globally while adapting menu, messaging, and experience to local cultures—building relevance without losing brand essence.
EP3: How Coca-Cola “Share a Coke” Marketing Popular
Explore how Coca-Cola turned bottles into storybooks—proving that simple personalization can spark viral engagement and build lasting customer loyalty.
EP4: How Amazon Wins Loyalty Through Personalization
Learn how Amazon turns browsing into buying through seamless personalization, predictive tools, and relentless customer focus—showing that loyalty is built, not bought.
EP5: What Apple’s Marketing Secret that make sells all the time
Discover how Apple’s minimalist design, emotionally charged marketing, and uniform brand experience prove that clarity and elegance translate into global success.
EP6: What Marketers Can Learn from NIKE's Storytelling
Dive into how Nike builds emotional brand equity through purpose-driven storytelling and inclusive campaigns that connect with people on a deeper level.
Ep7: How Starbucks Builds Loyalty Through Experience
See how Starbucks transforms a simple coffee order into a rich brand ritual—with personalization, consistent quality, and loyalty tools that make each visit memorable.
Episode 8: KFC’s Global Strategy: Local Flavor, Smart Marketing
It highlights how KFC grew into a global powerhouse by balancing brand consistency with local adaptation — from menu innovation to bold digital campaigns that connect across cultures.
Episode 9: The Netflix Strategy That Keeps You Watching
It explores how Netflix combines original content, smart data, and AI-driven personalization to create a binge-watching culture and set new standards in customer engagement.