YSEALI Summit 2022: Enhancing Leadership in Southeast Asia
In December 2022, The Asia Foundation enlisted the expertise of Mangrove Studio to assist in organizing the YSEALI Summit 2022, a pivotal event for the Young Southeast Asian Leaders Initiative (YSEALI). This was the organization’s first in-person event in Cambodia since the onset of the COVID-19 pandemic, hosted in Phnom Penh over five days.
Our Role: Mangrove Studio played a crucial role in ensuring the success of the YSEALI Summit 2022. We were responsible for:
Event Branding: We developed a dynamic branding campaign, creating a new logo, website, and social media graphics that elevated the event’s visibility and attracted participants from across Southeast Asia.
Communication Plan and Execution: We designed a comprehensive communication strategy, including media relations, email marketing, and on-site event marketing, ensuring effective promotion and keeping participants informed of the latest updates.
Online Advertising: We executed a targeted online advertising campaign across social media platforms such as Facebook, Twitter, and Instagram, broadening the event’s reach and generating significant interest.
Media and Production: Our team handled all media and production tasks, including video content creation, photography, and live streaming, meticulously documenting the event and ensuring widespread dissemination.
Results:
- The event exceeded expectations, attracting over 1,00 participants from across Southeast Asia.
- Extensive positive media coverage highlighted the event’s success.
- The summit strengthened ties between the United States and Southeast Asia, inspiring young leaders to drive change within their communities.
Conclusion: Mangrove Studio’s involvement was pivotal in the success of the YSEALI Summit 2022. Our innovative approach, attention to detail, and dedication played a significant role in making the event memorable and impactful. The summit not only achieved its goals but also set a high standard for future YSEALI events.
