Project Overview
WaterAid Cambodia sought to create a series of program case study books that would effectively communicate their impact and achievements. The goal was to design a set of publications that would visually represent WaterAid’s programs and successes while engaging readers through compelling design.
Challenges
- Complex Information: Translating detailed program data and case studies into an engaging and visually appealing format.
- Brand Consistency: Ensuring that the design adhered to WaterAid’s established branding guidelines while still providing a fresh and professional look.
- Audience Engagement: Designing the publications to be both informative and accessible to a diverse audience, including stakeholders, donors, and community members.
Solution
Our team approached the project with a focus on clarity and impact. The design process involved:
- Research and Planning: Understanding the content and objectives of each case study to determine the most effective layout and design elements.
- Visual Design: Creating a cohesive visual style that aligned with WaterAid’s branding, incorporating infographics, photographs, and key statistics to enhance readability.
- Editorial Design: Organizing the content to highlight key achievements and program impacts, using typography and layout to guide the reader through each case study.
- Feedback and Revisions: Collaborating closely with WaterAid Cambodia to ensure the design met their expectations and effectively conveyed the intended messages.
Outcome
The completed book series featured a professional and engaging design that successfully captured the essence of WaterAid’s programs. The publications were well-received for their clear presentation of complex information and their ability to highlight WaterAid’s significant achievements in a compelling manner. The series not only served as a valuable tool for communicating impact but also reinforced WaterAid’s brand presence and credibility in the sector.
