The #LOVEISDIVERSITY Project
The #LOVEISDIVERSITY project, in collaboration with UN Women Cambodia and GMBFilm, aimed to advocate for the rights of the LGBTQ+ community in Cambodia. Mangrove Studio played a crucial role in developing branding visuals and IEC materials to support the initiative.
Our Role: As communication consultants, Mangrove Studio created culturally sensitive branding and educational materials to effectively convey the project’s message of love and acceptance. Our work included designing a memorable logo and producing visuals featuring LGBTQ+ individuals in everyday scenarios.
Challenges:
- Developing branding and IEC materials that were both culturally sensitive and impactful.
- Ensuring the materials resonated with the Cambodian audience while respecting LGBTQ+ community needs.
Solution:
- Crafted a branding concept focused on themes of love and acceptance.
- Designed a simple yet impactful logo and tagline.
- Produced visuals depicting positive and aspirational images of LGBTQ+ individuals in Cambodian contexts.
Results:
- Positive public reception of the branding visuals and IEC materials.
- Effective use of materials across social media, public spaces, and educational platforms.
- Successful raising of awareness about LGBTQ+ challenges and promotion of acceptance.
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Conclusion: Mangrove Studio’s contribution was pivotal in creating impactful and culturally respectful branding and IEC materials. The collaboration with UN Women Cambodia ensured the project’s messages were effectively communicated, leading to positive feedback and increased awareness.
