The Photo Phnom Penh Festival 2018
The Photo Phnom Penh Festival 2018, organized by the Photo Phnom Penh Association (PPPA), celebrated photography’s role in Cambodian society through exhibitions, workshops, and public activities. Mangrove Studio was tasked with revamping the festival’s branding and creating engaging IEC materials to enhance its appeal.
Our Role: Mangrove Studio collaborated with PPPA to develop a fresh set of branding visuals and IEC materials for the festival. We designed eye-catching posters, banners, tote bags, t-shirts, and social media content to attract a broad audience and promote the festival’s events effectively.
Challenges:
- Creating visually appealing and informative materials that captured the festival’s essence.
- Ensuring the new designs would engage a diverse audience and enhance the festival’s visibility.
Solution:
- Conceptualized and designed a cohesive set of branding visuals that included posters and banners.
- Developed promotional materials such as tote bags and t-shirts to spread awareness and generate interest.
- Created engaging social media content to boost the festival’s online presence.
Results:
- The new branding and IEC materials received widespread acclaim from both the public and media.
- The festival saw increased engagement and visibility, contributing to its overall success.
- Young photographers had more opportunities to showcase their work, and the festival played a significant role in promoting Cambodian culture.
Conclusion: Mangrove Studio’s creative solutions played a key role in enhancing the Photo Phnom Penh Festival 2018. Our collaboration with PPPA successfully elevated the festival’s profile and impact, demonstrating how effective branding and promotional materials can support nonprofit goals and community engagement.
