The i4i Project
The i4i project, initiated by UN Women, aimed to empower young women from Cambodia, Lao PDR, Myanmar, and Vietnam in advancing gender equality through an innovation workshop. Despite its noble goals, the project struggled with effectively communicating its message and attracting participants. The target audience was largely unaware of the project and UN Women, and the project’s limited budget required efficient communication strategies.
Our Role: Mangrove Studio was brought on board to tackle these communication challenges. We developed a detailed communication plan that included branding design, communication materials, and marketing collateral. Our approach involved creating a visually appealing branding design tailored to the target audience, designing informative and engaging communication materials for various channels, and producing strategic marketing content to promote the i4i project and drive applications.
Challenges:
- Communicating the project’s message effectively to a diverse audience.
- Attracting participants with a limited budget and raising awareness about the i4i project and UN Women.
Solution:
- Crafted a compelling branding design that resonated with young women across the Lower Mekong region.
- Developed engaging communication materials for social media, print, and online platforms.
- Strategically used marketing collateral to promote the workshop and encourage applications.
Results:
- The i4i project successfully exceeded its recruitment and impact goals.
- The project attracted a diverse group of participants from the Lower Mekong region.
- The branding design and communication materials were well-received, effectively conveying the project’s message and encouraging participation.
- Strategic marketing efforts significantly boosted awareness and applications.
Conclusion: Mangrove Studio’s strategic communication plan was crucial to the i4i project’s success. By enhancing the project’s visibility and engaging the target audience, our contributions helped UN Women achieve its objectives of empowering young women and advancing gender equality.
