Project Overview
Care Cambodia’s “Safe Homes, Safe Communities” initiative is a crucial program aimed at enhancing community safety and awareness. The project required a comprehensive overhaul of its branding and communication materials to better engage with and educate the local population. The primary objective was to create a fresh visual identity and a suite of IEC materials to effectively convey the program’s message and goals.
Objectives
Develop a New Visual Identity: The project aimed to establish a new and impactful visual identity for the “Safe Homes, Safe Communities” program that would resonate with the target audience.
Design IEC Materials: Create engaging and informative IEC materials to support the program’s outreach efforts, including brochures, posters, and digital assets.
Approach
Branding Development:
- Visual Identity Creation: Developed a cohesive visual identity that includes a new logo, color scheme, and typography. The design aimed to reflect the program’s focus on safety and community well-being.
- Consistency Across Platforms: Ensured that the new branding was consistently applied across all materials and platforms to strengthen recognition and impact.
IEC Materials Design:
- Brochures and Posters: Designed informative brochures and posters that convey key messages about the program’s objectives and safety tips. The materials were crafted to be visually appealing and easy to understand.
- Digital Assets: Created digital versions of the IEC materials for use on social media and other online platforms, expanding the program’s reach and engagement.
Community Engagement:
- Local Adaptation: Tailored the branding and materials to suit the cultural and linguistic context of Phnom Penh, ensuring that the messages were relevant and accessible to the local community.
Results
- Enhanced Visibility: The new branding and IEC materials significantly increased the program’s visibility and effectiveness in communicating its message.
- Positive Community Response: The community responded positively to the updated materials, with increased engagement and awareness about safety practices.
- Improved Outreach: The digital assets helped extend the program’s reach beyond traditional methods, engaging a broader audience through online channels.
Conclusion
The “Safe Homes, Safe Communities” project successfully achieved its objectives of revitalizing its visual identity and enhancing its communication materials. By creating a new look and engaging IEC materials, Care Cambodia has been able to better connect with the community and promote safety awareness in Phnom Penh.
