Client: WeWorld Cambodia
Partners: ADHOC, LSCW
Location: 5 Target Provinces
Timeline: 2025–2026 (Ongoing until August 2026)
The Challenge
Across Cambodia’s rubber and banana plantations, thousands of workers continue to face low wages, unsafe working environments, and limited access to social protection. Many are informally employed, lacking awareness of their rights or the means to advocate for safer, fairer conditions.
WeWorld, in partnership with ADHOC and LSCW, launched a public campaign aimed at raising awareness and driving dialogue around labor rights and decent working conditions in the sector.
Our Role
Mangrove Studio was selected as the lead communications agency to design and implement a national public awareness campaign under the project.
We were tasked with translating legal frameworks into practical, relatable, and creative content that resonates with plantation workers, employers, and the general public.
Key Campaign Components
6 Major Campaign Tracks
IEC Material Production & Dissemination
Social Media Educational Campaign
Khmer Comedy Drama Series
Radio Talk Shows
Public Dialogue Workshops (in 5 provinces)
Press Releases and Media Engagement
Target Audiences:
Informal Plantation Workers
Employers & Local Authorities
Cambodian Youth & Public Audiences
Ongoing Progress
As of mid-2025, the campaign has launched its first round of activities—building momentum through social media engagement, field-level visibility, and provincial-level coordination.
The next phases (through August 2026) will deepen outreach, expand message dissemination, and deliver workshops across all targeted provinces.
What We’re Learning
This project reinforces that human-centered messaging is key. When rights-based content is delivered through relatable visuals, simple language, and authentic voices, it becomes powerful—not only informative but also motivational.
