Enhancing Transparency with the Digital Traceability System for Farmed and Processed Fish

Introduction

The “Digital Traceability System for Farmed and Processed Fish” project, led by World Vision International in Cambodia under the CAST Project, aims to bolster trust in locally produced and processed fish products. By incorporating a digital traceability system, this initiative ensures transparency and enhances food safety standards. Our role involved developing an animated video promo to effectively communicate the system’s benefits and features.

Project Overview

Client: World Vision International in Cambodia, CAST Project
Objective: Develop a Digital Traceability System to improve trust in local fish products and ensure transparency
Location: Cambodia

Objectives and Goals

The primary objectives of the Digital Traceability System were to:

• Improve Trust: Enhance consumer confidence in locally produced and processed fish.
• Ensure Transparency: Provide clear information about the sources and producers of fish products.
• Promote Food Safety: Highlight food safety standards throughout the production process.
• Support Good Practices: Encourage producers to adopt and disclose best practices.

Our Approach

1. Understanding the System:

   • Collaborated with the World Vision International team and CAST Project stakeholders to grasp the system’s functionalities and goals.
   • Analyzed the requirements for displaying producer and supplier information via QR codes on product packaging.

2. Concept Development:

   • Developed a creative concept for the animated video that effectively communicates the traceability system’s benefits.
   • Emphasized key features such as transparency, food safety, and the added value of local fish products.

3. Video Production:

   • Created an engaging animated video that illustrates how the Digital Traceability System works.
   • Showcased the process of scanning QR codes to access producer information and trace the product’s journey from farm to table.
   • Highlighted the benefits for consumers, including trust in the product’s origin and assurance of food safety standards.

4. Animation and Design:

   • Used animation to visually represent the traceability system’s features and functionality in a clear and engaging manner.
   • Incorporated elements that reflect the project’s goals, such as transparency and food safety, to create a compelling narrative.

5. Review and Refinement:

   • Conducted review sessions with the client to ensure the video accurately represented the system and met their expectations.
   • Made necessary adjustments based on feedback to enhance the video’s effectiveness and clarity.

Results and Impact

• Enhanced Understanding: The animated video successfully communicated the benefits and functionality of the Digital Traceability System.
• Increased Transparency: By illustrating the traceability process, the video helped consumers understand the transparency and food safety standards associated with local fish products.
• Producer Engagement: The video highlighted opportunities for producers to showcase their commitment to food safety and adopt good practices.

Conclusion

The Digital Traceability System for Farmed and Processed Fish represents a significant step toward improving trust and transparency in Cambodia’s aquaculture sector. Through the development of an animated video promo, we effectively conveyed the system’s key features and benefits, supporting the project’s objectives of enhancing food safety and promoting local fish products. This case study underscores the importance of clear and engaging communication in driving adoption and ensuring the success of innovative systems.