Client: Ministry of Environment, Combatting Marine Plastic Litter Project
Project: Combatting Marine Plastic Litter Project Video Production
Location: Phnom Penh, Kampot, Kep, Preah Sihanouk Province, and Siem Reap
Date: 2023
Project Summary:
Introduction: The Combatting Marine Plastic Litter Project is dedicated to addressing the pressing issue of plastic pollution both on land and in the ocean. This initiative focuses on producing a series of informative videos to raise awareness about plastic products, alternatives to single-use plastics, and incentives to reduce plastic consumption. The overarching goal is to establish a circular economy model in Cambodia that promotes sustainable consumption and production of plastic.
Project Overview: The project’s approach centers on creating educational content that highlights the impact of plastic pollution, educates the public about plastic alternatives, and encourages behavioral change towards more sustainable practices. By disseminating this information through engaging videos, the project aims to drive awareness and action among citizens and the private sector.
Project Objectives:
- Raise Awareness: Educate the public and businesses about the plastic crisis and its solutions through targeted environmental education and awareness-raising activities.
- Promote Policies: Highlight key enabling policies and regulations developed to support plastic waste reduction.
- Demonstrate Impact: Showcase the reduction of plastic waste in target cities and the results of the project’s implementation.
- Support Innovations: Present business models for plastic recycling and alternatives supported and tested by the project.
Assignment Purpose:
- Plastic Status in Cambodia: Display facts about the current plastic situation in Cambodia.
- Connection to Policy: Link the plastic issue to government policies and the project’s goals.
- Infographic Presentation: Show infographics on target indicators and project outcomes.
- Result Presentation: Present results of project implementation, including plastic reduction figures.
Outputs:
- Enabling Policies: Videos detailing key policies and regulations developed to promote the 4Rs (Reduce, Reuse, Recycle, and Replace).
- Increased Awareness: Videos aimed at improving awareness about the plastic crisis and promoting environmental education.
- Waste Reduction: Documentation of plastic waste reduction efforts in target cities through education and innovative practices.
- Business Models: Coverage of priority business models for plastic recycling and alternatives supported and tested.
Conclusion:
By producing high-quality educational videos, the Combatting Marine Plastic Litter Project seeks to raise awareness, promote effective policies, and support innovative solutions for plastic waste reduction in Cambodia. The project aims to drive substantial change by informing and engaging both the public and private sectors.
