Project Overview
Mangrove Studio partner with Woori Bank to run a strategic 3-months Google Ads campaign aimed at increasing brand awareness and promoting their financial services. The campaign focused on utilizing both display and YouTube ads to reach a broad target audience across Cambodia and test the effectiveness of digital advertising as part of their marketing strategy.
Our Solution
To ensure campaign success, our team crafted a tailored digital advertising approach that included:
- Setting up and optimizing Google Ads campaigns for maximum reach and engagement.
- Designing and resizing all visual creatives to meet Google’s technical requirements for both display and video formats.
- Running targeted display and YouTube ads aligned with Woori Bank’s branding and service messages.
- Monitoring campaign performance closely and providing regular analytics reports to guide real-time improvements.
Key Features:
- Precise audience targeting across Google platforms
- High-impact video content for YouTube to boost engagement
- Real-time tracking of impressions, clicks, and views
- Creative asset support to maintain brand consistency
Results for the first 3-months:
March
- Impressions: 5,497,645
- Clicks: 35,100
- Video Views: 464,184
April
- Impressions: 11,005,251
- Clicks: 40,420
- Video Views: 668,404
May
- Impressions: 11,908,532
- Clicks: 35,669
- Video Views: 689,730
Conclusion:
The campaign surpassed expectations in every key metric—driving over 28 million impressions, more than 111,000 clicks, and nearly 2 million video views across three months. This strong performance demonstrated the power of targeted digital advertising and reinforced Woori Bank’s trust in Mangrove Studio. We’re proud to have contributed to their digital growth and are excited to continue our partnership in future campaigns.
