Dian Xiao Er Cambodia – Integrated Market Entry & Launch Campaign

Mangrove Studio partnered with Dian Xiao Er Cambodia to successfully introduce the renowned Singaporean restaurant brand into the Cambodian market. The project focused on building strong market awareness, creating a memorable grand opening experience, and positioning Dian Xiao Er as a premium Chinese dining destination through an integrated marketing and public relations campaign.

Client
Dian Xiao Er Cambodia
Project Date
2025
Category
Branding & Marketing
Dian Xiao Er Cambodia – Integrated Market Entry & Launch Campaign

Scope of Work

 

  • Developed the integrated market entry and launch strategy.
  • Planned and managed the grand opening event.
  • Coordinated media relations and public relations activities.
  • Produced campaign creative assets for both online and offline channels.
  • Executed digital marketing campaigns across social media platforms.
  • Managed influencer and KOL collaborations to maximize brand awareness.
  • Supported event photography, videography, and content production.
  • Coordinated stakeholder engagement with business partners, media, and invited guests.

 

Key Deliverables

 

  • Integrated market entry campaign strategy.
  • Grand opening event planning and execution.
  • Digital advertising and social media campaign.
  • Creative design for promotional materials.
  • Photography and videography production.
  • KOL and influencer activation.

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A Digital Growth Agency

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