Branding and Packaging Design for MSMEs

This project focused on supporting MSMEs to improve their brand presentation, product packaging, and market visibility. Mangrove Studio worked with selected MSMEs to review their existing brand and packaging materials, identify design and communication gaps, and develop improved visual directions that could better support product promotion and customer trust.

Client

GIZ Cambodia

Project Date

2024

Scope of Work

Reviewed existing brand identity, product packaging, and marketing materials of participating MSMEs.
Assessed product presentation, visual consistency, packaging structure, and customer-facing communication.
Identified key gaps in packaging design, brand clarity, product information, and market appeal.
Developed improved packaging design concepts aligned with each MSME’s product category and target customers.
Supported MSMEs in improving their visual identity application across packaging and promotional materials.
Provided practical design recommendations that were realistic for SME-level production and market use.

Key Deliverables

Brand and packaging assessment findings.
Packaging design concepts for selected MSME products.
Improved visual identity direction and product presentation.
Design files and practical recommendations for packaging use.
Supporting marketing and promotional material design where relevant.

Brand Strategy & Business Growth Development for Solo Landscapes

Mangrove Studio supported Solo Landscapes with brand strategy, communication planning, customer experience, and practical business growth frameworks.

Swisscontact

Branding & Marketing

Phnom Penh

Brand & Marketing Development for Oh Battambang Boutique Hotel

Mangrove Studio supports Oh Battambang Boutique Hotel through brand strategy, creative content, website development, and integrated hospitality marketing.

Oh Battambang Boutique Hotel

Branding & Marketing

Battambang

Brand and Marketing Strategy Improvement for CAST Beneficiaries

Mangrove Studio supported CAST Project beneficiaries through World Vision International in Cambodia to improve their brand and marketing strategy. The project focused on helping selected beneficiaries strengthen their product positioning, brand direction, communication approach, and market readiness. The assignment was designed to provide practical and accessible support to project beneficiaries, helping them improve how they present their products, communicate with customers, and prepare for st

World Vision International in Cambodia

Branding & Marketing

Phnom Penh

Branding and Packaging Design for MSMEs

Scope of Work

Key Deliverables

A Digital Growth Agency