Mangrove Studio is honored to partner with WeWorld, alongside ADHOC and LSCW, on a significant initiative to promote decent work conditions for rubber and banana plantation workers across Cambodia. As part of the “Promoting Decent Work Conditions for Plantation Workers in Cambodia (2024–2026)” project, our team successfully completed the first phase of the brand assessment, laying the foundation for an impactful and unified public campaign.
About the Project
Led by WeWorld, this national campaign aims to improve labor rights awareness and working conditions for informal workers across five key provinces such as Phnom Penh, Kampong Thom, Tboung Khmum, Kampong Cham and Mondoulkiri. The project targets more than 50,000 individuals, including plantation workers, local communities, employers, and civil society organizations. Through digital outreach, offline workshops, and community media, the campaign seeks to amplify workers’ voices and foster a culture of dignity, fairness, and workplace safety.
Our Role: Laying the Foundation for a Strong, Aligned Campaign
Mangrove Studio led the Brand Assessment and Communication Strategy Development for the project’s first phase. Our objectives in this phase included:
- Ensuring brand alignment with the campaign’s core goals and messaging
- Exploring perspectives on effective audience engagement across diverse stakeholders
- Identifying optimal communication channels for maximum reach and impact
- Creating an initial roadmap for campaign branding, messaging, and implementation
Successfully completing this foundational step ensures that the public campaign will move forward with clarity, strategic alignment, and audience relevance.
Beyond Profit: Our Commitment to Purpose-Driven Work
It is a privilege for Mangrove Studio to support a project that provides solutions in marketing and branding—it’s about supporting Cambodia’s path toward better labor standards. Through this collaboration with WeWorld, ADHOC and LSCW we not only share our expertise but also contribute to strengthening local capacity and providing inspiration for emerging talents in the country’s creative and communication sectors.
What’s Next?
We are excited to continue our work with WeWorld, ADHOC and LSCW in the upcoming phase of the Communication Strategy 2025–2026, which will build on the insights gained from the brand assessment. Stay tuned for updates as we co-develop impactful messaging and outreach strategies to support decent work for all.
